On my way home from work this afternoon I stopped at a red light behind a Jetta with a license plate that read "ADIDAS"
Now, I know it could be the car of a major brand whore, or a company/team/whatever car. That is to say that it could easily be referring to the shoe/clothing brand.
I like to think it's actually a reference to the Korn song. Sing it with me:
"All day I dream about sex..."