Monday, June 25, 2007

Silly Rabbit

On my way to work this morning I heard a story on NPR about Kellog's and thier sugary cereal. Because kids today are fat and sugar crazy (this is bad) the big K is going to stop marketing ultra-sugary products to kids under 12. Anything with over 12g of sugar (still seems like an aweful lot) is either going to be re-formulated or they're going to stop marketing them to kids.

Ok, so when they figure out that Fruit Loops and Apple Jacks just aren't the same without sugar crammed into every bite (they can't change the formula if it messes up the "great tast people expect from [their] products"*), just who are they going to market these cereals to? Even without the cartoon characters et al, how many adults want to eat sugar for breakfast. I know there are some, but most grown ups want to go for something with a little nutrition to start out their day. However they change the marketing, this kind of breakfast food is still going to appeal to kids more than anyone else.

I think the target group will be teenage/twenty-something boys. This guess is based solely on the fact that my brother eats a full box of choco-sugar-bits for breakfast everyday (ok, he doesn't eat the whole box, and I made up the cereal, but you get the point).

As for me, I'll stick with boring standards. Raisin Bran anyone? All those sugar saturated cereals just don't taste that good to me anymore.

*I'm quoting from memory. I'm not sure that's exactly what the guy said, but it was something along those lines. To hear the story, go Here

No comments: